Society is more divided than ever, but there’s one thing we all agree on: We have trust issues. Average Americans don’t even trust their own neighbor. Globally, two-thirds of consumers believe humans are less trustworthy than ever before. If we don’t trust our neighbors, then we certainly don’t trust brands. A Havas-conducted survey found that ..
Tag : Voice
Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, and she partnered with Samsung for its #TeamGalaxy campaign and Prada for its Fall 2018 collection. Software voicebank Hatsune Miku surpassed $120 million in revenue ..
30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture. Voices.com’s CEO David Ciccarelli shares five tips for building a strategy that ..
The fourth quarter of 2020 will be different in many ways, yet it will still carry outsized importance for retailers. Shopping behavior has been heavily disrupted. Here’s what pandemic lessons you can apply this holiday season, and why you should focus on millennials over Gen Z. Millennials are more committed to online shopping than Gen ..
Latinx is a forward-thinking term, inclusive, appropriate and emblematic of the way younger generations expect brands to talk to them. So why is it receiving backlash of late? Why are some brands ignoring it? It’s not widely adopted—yet Several articles have been published as of late that cites research or references that Latinx isn’t a ..
Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing. Ads keep missing the goalposts on the climate emergency, diversity, ocean plastic—pick a theme. Behind every misstep is bad advice, lack of understanding or someone who didn’t listen. The majority of a company’s value is inevitably tied ..
| 57 mins ago It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S. and China, loyal TikTok users and brands are wondering when and if this could happen, and more importantly, what a world without TikTok would look like. Late last ..
| 3 hours ago Since lockdown, we’ve been cut off from colleagues and customers alike. While goats have taken over some high streets and dolphins are back in Venice’s canals, brands are dealing with their separation anxiety by focusing on growing online communities. But how far can this take us? Can we actually build a ..
| 59 mins ago Over a thousand brands have pulled their ad spend from Facebook—including the likes of Unilever, Coke and The North Face—to protest the hate speech that has proliferated on the platform. Brands have protested social media platforms this way before. Nestle and others stopped spending on YouTube in 2019 after harmful comments ..
| 3 hours ago It’s mid-2020. Do you know where your favorite brands are advertising? It is not on Facebook and Instagram. Facebook and its affiliates had become a marketing investment must for companies both large and small. It provides targeted, efficient reach coupled with performance and has an endless pool of inventory with 1.68 ..
