| 2 hours ago Through trial and error, digital marketers have figured out that consumers are now looking for more of an authentic message when it comes to marketing. They want to know that you are being real with your advertisements and not just spewing lies in order to produce sales. It’s morals over money, ..
Tag : Voice
| 4 hours ago In the never-ending drive to connect marketers to consumers, agencies are seeking to resonate with brands’ audiences by helping their partners create memorable experiences. “Today, experience is the battleground for brands to win,” Accenture Interactive’s Brian Whipple recently told MediaPost. For a brand’s consumers, a set of experiences amount to a ..
| 5 hours ago Veganism needs good PR. Netflix has done a lot for vegans, with documentaries explaining the health benefits of pursuing a plant-based diet and the buzz around companies like Impossible Foods and Beyond Meat making the vegan dream of a world free of animal-based protein almost a reality. Slowly but surely, more ..
By Tom Klein Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. | 5 hours ago Your first job as a marketer is to connect with the audience on an emotional level. Many companies revert to salesy, aggressive, buy-now behavior, but that doesn’t work often. Creating meaningful, authentic content such as high-quality ..
| 2 hours ago Impeachment is essentially the only constitutional remedy for a president that might represent an existential threat to the country. And it can play out in any number of scenarios. Although it has been a relatively short time since the whistleblower charges, to a large extent we already know that we’re in ..
| 3 hours ago As programmatic advertising has increasingly become the norm for brands, both SSPs and DSPs have added more tools for helping marketers price bids. Recently, bid shading has become a popular method for helping marketers save money by setting bid prices in first-price auctions. What bid shading does is use an algorithm ..
| 2 hours ago In an age guided by engagement metrics, clicks, likes and follows, I find myself returning to a lesson that I learned early on in my career. As a marketer, your job is to listen to your consumers, and above all else, understand their needs, wants and motivations. Our world is dominated ..
| 20 hours ago With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice ..
| 20 hours ago No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. In fact, about 57% of consumers say a company’s stance on ..
By Juan Isaza Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. | 45 mins ago Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a ..
