Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean “celebrated,” as, honestly, it was the best thing that could have happened to me. Over the last few years, the advertising industry has seen huge waves of redundancies–better known as layoffs in the States–hitting agencies… ..
Tag : Voice
It’s a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that there are now agencies whose sole purpose is to help companies understand how to market to them…. ..
With the NFL preseason starting up, some of us are debating whether football will continue as our country’s favorite sport. In May, the NFL officially came out against players’ national anthem protests, mandating fines for teams whose players kneel on the field. Only two months later, the league put a freeze on the policy. The… ..
Is our creative investment really paying off? That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on… ..
Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at the core of their business. In a recent survey, 76 percent of young people said they have purchased or would consider purchasing… ..
Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted–but, ultimately, it’s about fostering human connections. By adopting a customer-centric mindset and ensuring you have a connected technology platform to drive marketing performance, companies can harness complexity to build enduring relationships. Here are five basic principles to help marketers and technologists on… ..
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers’ broader relationship with the brand, its strengths and gaps, possibilities and permissions. At its worst, it’s a cross between a beauty pageant and the shock jock banter of sports radio. Research does, and should, play… ..
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for cheap digital real estate. Of course, the consumer has had no say other than to suffer in silence or deploy decreasingly… ..
On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include: ..
Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour, could change everything. The same is true for brands, especially now as we navigate fraught times where head-snapping change buffets every aspect of our lives…. ..
