Vogue Australia editor in chief Christine Centenera, acting as stylist, and photographer Atiba Jefferson were among the creatives behind the scenes of “Belvedere Presents Future: Directed by Taika Waititi,” while producer ATL Jacob curated the original soundtrack.
The film, with an assist from production houses Hungry Man and Bandits, promotes the new product and its unique bottle, which stands 16 inches tall and is “designed to evoke the facets of a diamond” and reflect the organic diamond rye that it’s distilled from, per a review in Drink Hacker.
Future paid dearly for it in the mini-movie, handing over an attaché case (filled with cash?) after his choreographed arm dance with Waititi.
Belvedere’s campaign adds to the lengthy list of commercial work for both men, with Future having appeared in ads for Apple Music, Samsung, StubHub, Nike and Gap, while Waititi recently directed campaigns for Tourism New Zealand, his namesake Taika beverage and Apple for International Day of Persons With Disabilities.
