Today, TelevisaUnivision announced that Donna Speciale is stepping down as president of U.S. advertising sales and marketing after four years.
Tim Natividad, who has previously held leadership roles at TikTok, Roku, Amazon, and Google, will take over the role beginning June 9. Speciale will remain with the company during a transition period to ensure a smooth handoff between the two.
The news comes just weeks after the company’s 2025 TV upfront event, where TelevisaUnivision unveiled several initiatives, including an expanded music strategy and several content rollouts.
The announcement was made via memos from CEO Daniel Alegre and Donna Speciale that were obtained by ADWEEK.
See the full memo from CEO Daniel Alegre:
Team,
I wanted to share an important update about our U.S. Ad Sales organization. Donna Speciale has decided to step down from her current role and will be succeeded by Tim Natividad, who will join TelevisaUnivision as our new President of U.S. Advertising Sales and Marketing on June 9.
Over the past several months, Donna and I have been in thoughtful conversation about the future of our business. Together, we agreed that this would be the right time for the next step in the evolution of our ad sales leadership. Given the importance of our digital future, I am excited to welcome Tim and the unique experience he will bring. Tim has a very deep background in leading large and dynamic ad sales teams, and I know you are going to love the enthusiasm and energy he will bring to the company.
Leadership transitions are often stressful, and I can understand that. That said, we’re fortunate to have an exceptional team in place under Donna, and they will be instrumental in ensuring a smooth transition alongside Tim as he steps in to build upon the legacy that Donna has shaped. Our team in the U.S. is known for its creativity, a laser focus on solution-solving for our advertising partners, and prominent thought leadership in the industry. I know Tim is committed to investing in and supporting the future of this great organization.
I would like to extend my gratitude to Donna, who for over the last four years has driven a meaningful transformation of our ad sales organization. As a fierce advocate, she helped shift the industry’s focus toward the full potential of U.S. Hispanic consumers, bringing hundreds of new advertisers into the fold and expanding the market’s understanding of our value. Under her leadership, we enhanced our advertising capabilities and expanded cross-platform opportunities for brands to a new level of sophistication, reshaping how we show up for marketers and strengthening our position in an increasingly competitive landscape.