Additionally, TelevisaUnivision’s household graph powered record volume this year, with 100% of streaming commitments activated through the graph’s advanced targeting capabilities, the source said. The company’s household graph covers nearly 100% of U.S. Spanish-speaking households, with growth in advertisers activating up 40% compared with last year.

Growth was also fueled across the pharmaceutical and beverages categories, with TelevisaUnivision seeing “double-digit growth” in pharmaceuticals compared with last year.