Inspired by (real) Texan sensibilities

While it’s undeniable that western styles have become mainstream over the last few years, it often takes on a Hollywood sheen that doesn’t hit home for Texans like Harlow, or even long-time residents like Ogando, who relocated to the Lone Star state from the Dominican Republic about 20 years ago.

“It’s almost like a New Yorker’s like image of what a Texan would be,” Ogando said.

By contrast, the Texan spirit that Bakery and Sendero want to tap into doesn’t take itself so seriously, he said. It’s less John Wayne and Clint Eastwood, and more like The Dude from The Big Lebowski. It’s deeply connected to place. And it’s more committed to having a good time with good people than perfecting fly fishing techniques.

“We don’t want to put out our big kind of Western Opus,” Ogando said. “We really want to own a new category for ourselves in western wear, which is that organic, natural spirit of the people that are from here.”