What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations?

At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows the alchemy of these synergies, especially for events like BravoCon where many brands come together to create experiences that fans truly enjoy.

In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Feinberg as she discusses how to work with advertisers and find the right talent to convey the messaging, making brand partnerships effective.

Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.