However, the ad drew backlash from critics who pointed to Brady’s and Snoop Dogg’s associations with MAGA, while some Jewish activists called it out for not mentioning antisemitism at all.

In 2024, Blue Square Alliance bought its first Super Bowl commercial, “Silence,” which starred civil rights leader Clarence B. Jones, who helped draft Dr. Martin Luther King Jr.’s “I Have a Dream” speech. It ended with the tagline: “Stand up to Jewish hate, stand up to all hate.”