The Convergence of Brands and Commerce

  Rassegna Stampa, Social
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IBM’s Jonathan Adashek

Silverberg summed it up, noting that customers will make split-second decisions on products from $70 to $600 to $1,000. One comment from SmartCommerce research stuck with Silverberg: A younger participant said they get irritated when there’s an ad and the brand doesn’t provide a way to buy the product.

“We’ve got to get it out of our heads that consumers don’t want to buy when they see something,” she concluded.

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