A major ad campaign for a brand is usually created by an ad agency or the brand’s in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That’s not typically done. That is, until the Drone Racing League–a league designed for people who want to race drones above 80 mph… https://www.adweek.com/brand-marketing/the-drone-racing-league-is-changing-the-way-brands-partner-with-sports-leagues/