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Move over, Taylor Swift. The DunKings are back for Super Bowl 59.
Dunkin’ announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings—a fictional boy band, fronted by actor Ben Affleck.
This time, Affleck has enlisted his brother, Casey Affleck, and fellow actor and Bostonian Jeremy Strong. The 45-second ad, called “The Bean Method,” sees the brothers urging Strong to come out of his dressing room before finding him fully submerged in a bin of coffee beans.
“We’re doing the Dunkin’ Donuts commercial, right?” Strong asks. “I’m just trying to find the character.”
“The Bean Method” and the upcoming Super Bowl ad were created by Artists Equity, an independent creative studio founded by Ben Affleck and his longtime friend and fellow actor, Matt Damon.
Dunkin’ first introduced The DunKings last year at Super Bowl 58. The band included Affleck, Damon, and former NFL quarterback and seven-time Super Bowl champion Tom Brady.
Last year, Dunkin’ similarly used music’s biggest night to tease its Big Game ad.
During the 2024 Grammys, Dunkin’ debuted a spot called “Popstar,” where Affleck considers a music career in response to comments that he looks like “The Boredest Man in the World” alongside his then-wife Jennifer Lopez at the awards show the year prior.
Dunkin’ followed it up with “The DunKings” during Super Bowl 58 a week later. In it, Affleck attempts to prove his haters wrong by forming a boy band with Damon and Brady. The 60-second spot sees the trio previewing their first track, “Don’t Dunk Away at My Heart,” for Lopez, who looks less than interested.
The coffee chain also released “The DunKings Menu” to accompany last year’s Super Bowl ad. The menu items included Affleck’s go-to order—iced coffee with vanilla and cream, topped with sweet cold foam and cinnamon sugar—and Munchkins skewers.
“Dunkin’ fuels your passions, no matter how ambitious or out there they may seem,” Jill McVicar Nelson, the brand’s chief marketing officer, said in a statement.