A future built for the fan
As live events become more immersive, IRCODE is also looking beyond television. “Right now, our technology works exceptionally well with video, but our vision is to make the entire world interactive,” Hershkowitz said. The company is exploring ways to improve in-person experiences, from streamlining concessions to creating venue-wide interactivity. “Imagine scanning a player on the field and instantly getting access to exclusive content or even ordering merchandise that’s delivered to your seat.”
For Berrios, the potential for deeper fan relationships excites him most. “At the end of the day, fans drive this industry,” he said. “The more connected they feel, the stronger the sport becomes.”
With advancements like IRCODE bridging the gap between players and spectators, the future of sports isn’t just about watching—it’s about truly being part of the action.
