[09:39] Self-Serve TV Ads? — TV advertising was once an exclusive club for big brands, but Roku Ads Manager is opening the doors for small and mid-sized businesses (SMBs) to run premium connected TV campaigns with ease. For the first time, brands can use a credit card to buy CTV ads, leveraging QR codes, interactive showrooms, and other action-based formats to drive direct response. The self-serve platform is ideal for performance marketers looking to shift dollars from social to TV, making video advertising more accessible, measurable, and results-driven than ever before.

[10:25] The Resurgence of Lean-Back TV — Streaming started as an on-demand experience, but now, free ad-supported streaming TV (FAST) is exploding as consumers cut back on subscription fatigue. Roku’s FAST content strategy has helped The Roku Channel climb the Nielsen Gauge rankings, making it one of the top streaming destinations in the U.S. Consumers are increasingly opting for lean-back, curated viewing experiences over endless scrolling, and Roku’s seamless integration of live news, sports, and entertainment makes it the go-to platform for effortless content discovery.

[12:39] Women’s Sports Is a Marketing Powerhouse — Women’s sports have gone from a niche investment to a ratings juggernaut, proving that the audience demand has always been there. As media consumption shifts to streaming, advertisers are waking up to the fact that women’s sports sponsorships drive real ROI. Roku is helping brands tap into this growing space through targeted streaming ad placements, sponsorship opportunities, and high-impact in-game integrations. With more viewers tuning in than ever before, brands that invest in women’s sports now will be ahead of the curve in this rapidly growing market.