Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Many regarded Jawbone as one of the pioneers in wearables.
https://www.adweek.com/brand-marketing/the-great-fail-how-jawbone-went-from-wearable-to-terrible/