In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and innovation amidst a biking craze that further catapulted its success.

But over the years, it would lose its luster after a series of poor leadership decisions that led it to a dead end.

Get the full story on Episode 58 of  The Great Fail to hear the story. Special thanks to Jay Townley for his contributions to this segment.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.