President and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online, and remote selling experiences. Goubert joined Adweek’s Commerce Week to discuss NM’s Integrated Luxury Retail strategy, how the organization is investing in the remote and high-tech retail experience and how leveraging tech is allowing NMG to build long-term customer relationships.