As companies struggled to meet Friday’s deadline to comply with the European Union’s General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone–the legal liabilities it now faces are more immediately measurable than other recent concerns about such advertising-based issues as measurement and attribution. Aligning to the law could… https://www.adweek.com/digital/the-mad-mad-rush-to-conform-with-gdpr-could-greater-trust-in-digital-be-the-ultimate-outcome/