Wu reinforced the need for a digital-first approach, noting that brands no longer control their own narratives—the internet does. “Staying engaged, transparent, and action-oriented is the only way to maintain trust in an always-on digital landscape.”
In the end, panelists agreed: The brands that navigate crises best don’t simply react—they lead. Success comes from acting with honesty, empathy, and decisive action.
Featured Conversation Leaders
- Christina Wu, Customer Success Director, Crisis Response Lead, Brandwatch
- Bonin Bough, Co-Founder and Chief Strategy Officer, Group Black
- Brittany Brown, Director, Digital and Technology Division, NASA
- Sean Cassidy, CEO, DKC
- Kim Chappell, Chief Brand Officer, Bobbie
- Tiffany Kerr, CMO, Visit Austin
- Garrett Krivicich, Head of Global PR, MacPaw
- Will Lee, Chief Executive Officer, ADWEEK
- Jen-Ai Notman, VP Marketing, Blogilates
- Bruno Solari, Founder and CEO, SolComms
- Carlye Thornton, Digital Strategy Specialist, Culture and Communications, Southwest Airlines
- Eden Zeilo, Head of Marketing, Sienna Naturals
