Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch.
The future of marketing is inclusive marketing. A lot of brands still develop “mass” market strategies for the mainstream, but it’s important to note that the general market is now multicultural.
https://www.adweek.com/brand-marketing/the-real-difference-between-multicultural-and-inclusive-marketing/