Advice for brands

For brands, it is very much a case of wait-and-see when it comes to headsets or specific eyewear. However, this should not distract from the reality that AR is already being used in the channels their consumers engage with most regularly.

Brands should continue to explore how they can incorporate AR into their customer experience, from providing utility to entertainment. Test, learn and level up your AR knowledge, services and capabilities.

But first, you must discover just what value AR can add to your consumers’ lives. As technology advances and becomes more affordable, it is likely that AR will become more prevalent in our daily lives, creating new opportunities for brands to engage with their customers.