The Trade Desk, a publicly listed ad-tech company with a market capitalization of more than $5 billion, is rolling out its own audience ID solution with several players also participating in its debut, a move that means there are now three such offerings on the market. While marketers highlight their desire for persistent IDs to… https://www.adweek.com/programmatic/the-trade-desk-rolls-out-its-unified-id-to-take-on-the-walled-gardens/