In the full ad, released on Monday, she mocks stereotypical amenities of a wellness retreat, including green juice, seaweed wraps, and goat yoga. Instead, she argues for an “everyday escape,” celebrating the physical and mental health benefits of taking a daily 15-minute movement break.

The film, shot by Matthew Frost through Iconoclast, is running across digital and paid social to tie into the buzz surrounding The White Lotus’ upcoming season 4, which will be filmed in France next year.

“Exercise takes anyone to a happier place in just 15 minutes – whereas expensive and distant wellness escapes aren’t proven to do anything except lighten one’s bank balance,” Golin chief creative officer Al Wood said in a statement. “Hijacking the growing hype about the new season to make this point was too good an opportunity to miss.”

Asics and Golin previously built a campaign around another HBO hit show, Succession, by casting Brian Cox as a mean boss like his character Logan Roy to encourage viewers to take desk breaks.