Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements for 12 years. Confident in its durability, Sioo:x purchased billboard space for 12 years from Look Media. The billboard, created by agency Stendahls,… https://www.adweek.com/creativity/the-worlds-most-boring-billboard-will-do-nothing-for-12-years-as-proof-the-product-works/