Candy ads are supposed to be lighter fare, right? It’s candy. It’s supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate. “Chocolate World” for the Lacta 5Star bar is a series… https://www.adweek.com/brand-marketing/these-brazilian-candy-ads-are-undeniably-dark-yet-surprisingly-entertaining/