One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That’s something Nue Agency learned through its seven years managing and working closely with musicians. The agency started as a talent representation house in 2007 before pivoting to a creative music… http://www.adweek.com/agencies/this-musical-agency-leverages-data-and-taste-to-find-the-perfect-bands-for-brands/