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Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen’s childhood looked a little different.
“My mum was obsessed with quizzes, and she would often not read our stories and would just ask us quiz questions and trivia questions,” recalled Whaley-Cohen, the co-founder and COO of location marketing firm what3words. “When we’d get home from school, we wouldn’t watch kids TV because she’d be wanting to watch TV quiz shows.”
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https://www.adweek.com/brand-marketing/what3words-jack-waley-cohen-marketing-quizmaster/