The shadow over solar

SunPower doesn’t yet have metrics to share on the success of Orme’s content, which went live last week. A spokesperson told Adweek that, anecdotally, the videos have outperformed expectations and increased positive brand sentiment. SunPower plans to expand influencer marketing efforts throughout the year.

High-interest rates and slower-than-expected regional demand have challenged SunPower’s outlook this year, though—leading to an updated forecast and 14% drop in stock price last week.

Still, Leta is confident that as consumers learn about the opportunities that the IRA and financial products that are available to them, and as energy prices continue to rise, the company will see more solar adoption—boosted, hopefully, by content like Orme’s.

“There’s a huge opportunity to improve Americans’ understanding of what’s accessible to them,” Leta said.