Opinion has been split on how Covid-19 is impacting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales. 

https://www.adweek.com/performance-marketing/this-startup-vodka-brand-is-using-ooh-to-make-a-splash-at-the-super-bowl/