Now, TikTok is doubling down on those AI investments.

Advertisers will now have greater control over targeting and placement through Smart+, TikTok’s automated media buying tool. That includes tighter integration with Symphony, the company’s suite of generative AI tools, letting brands use features like AI video creation and dubbing to localize creative in real time during campaign setup.

TikTok is also combining Smart+ with Catalog Ads (a format that showcases multiple products in a single unit), letting brands automatically turn product feeds into shoppable ads tailored to ready-to-buy users.