TikTok, DoubleVerify Expand Partnership to Post-Campaign Brand Safety, Suitability

  Rassegna Stampa, Social
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TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

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https://www.adweek.com/programmatic/tiktok-doubleverify-expand-partnership-to-post-campaign-brand-safety-suitability/