TikTok is pledging $1 million in ad credits to U.S. small businesses as part of the social media platform’s recognition of Small Business Month.

Businesses make up 7.5 million of TikTok’s 170 million U.S. users.

In addition to the ad credits, TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs, including mentorship and educational resources. 

“At TikTok, we believe small businesses fuel more than the economy—they shape our culture and community on the platform and beyond,” the company said in a statement. “That’s why we’re proud to support their journeys and successes not just in May, but year-round.”

Beginning May 15, TikTok will offer a weekly webinar series providing expert guidance and cutting-edge strategies to launch effective campaigns and make the most of the platform’s business tools.

There will also be Small Biz Fest roadshows in Los Angeles, New York, and Austin, Texas, where entrepreneurs and businesses can learn how to maximize their presence on the platform.

Additional details on how TikTok is celebrating Small Businesses Month can be found here.