The company is also building local teams in the markets it sells to, including people who understand local languages, cultures, and trade organizations.

Woodington, who previously spent more than a decade building Facebook’s B2B marketing function before working at Snap and an AI-powered video startup, joined OpenAI more than a year ago to help build its marketing operation.

“[CMOs] seem to expect that I’m completely on top of every single AI technology, at least within our own tools,” Woodington said. “[But] we are trying to keep up in the same way as others.”