MeUndies
Luxury undergarment brand MeUndies is flipping the script on rising costs with a bold move. CEO Jonathan Shokrian took to Instagram to declare that “Tariffs are absolute. We didn’t start this brand to get swallowed by bureaucracy—we started it for you, our community.” As a defiant response to the 44% tariff on Sri Lanka, where MeUndies manufactures most of its products, the company is offering 44% off everything with the code TARIFF44.