Trade-Offs: How 10 Brands Are Navigating Tariff Turmoil

  Rassegna Stampa, Social
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Nintendo

Nintendo announced a delay on Switch 2 preorders, originally set for April 9, via X (formerly Twitter) in response to 46% tariffs on imports from Vietnam, where it manufactures some of its hardware. Although a smaller 10% tariff is now in place on countries unaffected by retaliatory measures, Nintendo has been stockpiling Switch 2 units in anticipation of the console’s June 5th launch.

Framework

Framework Computer announced on X (formerly Twitter) that it has paused sales for its lowest-priced base systems in the U.S. due to its inability to absorb the 10% tariff on certain products. The company is also raising pricing on affected items, particularly those with modules made in China. While prices for U.S. customers have increased, Framework continues to monitor and adjust as necessary. It is also preparing for U.S. pre-orders of the new Framework Laptop 12, which it plans to ship alongside international pre-order batches.

Pizza Pizza

The Canadian pizza chain launched a “Reverse Tariffs” campaign, offering Canadians a 25% discount on regular-priced pizzas nationwide. Rolled out after a 25% tariff on Canadian imports was announced, the campaign aimed to put more dough back in Canadians’ pockets. It also coincided with the 4 Nations Face-Off Championship, aligning with the excitement surrounding the Canada vs. USA game.

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