Alymer
Quebec-based Aylmer soup company launched a bold ad campaign to encourage Canadians to support local products. Made with Montreal’s Les Évadés agency, the campaign uses humor and national pride to highlight the quality of Aylmer soups, which are made in Saint-Hyacinthe using fresh, local ingredients. The work aims to strengthen Canada’s economy by reminding consumers of the importance of choosing homegrown products amid growing trade tensions with the U.S.