Khilnani: “This ad hit home for me, in the sense that I have a parent who is hard of hearing, but also I have been Rick Rolled many times. But it’s not specific enough as to what the point of the song was. People who are hard of hearing can barely hear the song. And they are probably old, meaning their memory is going. So I don’t get it. Can they not hear? Can they not remember the lyrics? What? I can’t hear you.”