Tubi is bringing super deals to the Super Bowl.

Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is visit shop.tubi.tv on their smartphones.

According to the company, the digital storefronts and its products are inspired by the upcoming Tubi Red Carpet at Super Bowl LIX, which will be hosted by Olivia Culpo. The Red Carpet event will cover celebrity, fashion, and culture behind the Big Game.

“Tubi’s collaboration with Shopsense AI is an important step forward in blending entertainment and commerce for brands and consumers through retail media CTV partnerships,” Jeff Lucas, chief revenue officer, Tubi, said in a statement.

The shoppable experience will be live through Super Bowl Day, Feb. 9, and include essentials for game day parties, trendy items, audio products inspired by music from The Big Game, team apparel, fan gear, and more.

“With this partnership, we’re bringing the power of shoppable TV to one of the biggest cultural moments of the year,” Glenn Fishback, CEO and co-founder of Shopsense AI, said in a statement. “This is the future of retail, where every entertainment touchpoint becomes an opportunity for brands to captivate and connect with consumers.”

In addition to the storefronts, Tubi will play a pivotal role in Fox’s Big Game plans.

The platform, which recently announced it’s grown to reach 97 million monthly active users, will simulcast the game on Feb. 9, giving millions a free way to stream the Super Bowl.

Tubi also recently teased its own highly-anticipated Super Bowl spot ahead of the game. The platform stole the show at Super Bowl 57, debuting a prank ad that made viewers think their Super Bowl streams had crashed, so its Big Game follow-up will undoubtedly draw attention.

Over the last year, Tubi has also announced a number of new integrations with FreeWheel, AudienceXpress, and Fox’s AdRise platform, with ad formats like Title Takeovers and branded content opportunities through Tubi 360. Now, with shoppable digital storefronts, Tubi is looking to give advertisers a variety of contextual ways to get in front of its audience.