Tubi also launched its first fan-fueled studio in streaming, Stubios, last year, as well as the recently announced Kickstarter partnership, which is bringing over 20 Kickstarter-funded films exclusively to Tubi’s platform.
The news comes after NewFronts and the TV upfront season, in which Tubi announced innovative ad formats and integrations for brands across industries. New products include Tubi Wrappers for studios to promote upcoming theatrical releases, carousels for virtual showrooms or product showcases, new pause ad formats, and Tubi Moments where ad creative can be placed within culturally relevant content.
“In the fierce battle for consumer attention, Tubi continues to gain momentum by offering something different: premium on-demand entertainment that is 100% free for viewers and 100% powered by ads,” Anjali Sud, Tubi CEO, said in a statement. “Tubi is resonating with cordless audiences, younger audiences, and audiences that dictate culture, define trends, and represent billions in purchasing power.”