“Perplexity is constantly experimenting with different technologies to give our users the most accurate and useful experience,” a Perplexity spokesperson told ADWEEK.
TurboTax did not respond to a request for comment.
Perplexity processes more than 230 million queries per month globally and is building its ad business around 15 core categories, including finance, health, tech, and entertainment, according to a pitch deck obtained by ADWEEK. The company is offering category exclusivity through a CPM model with minimum spend guarantees. A source familiar with the offering said CPMs are expected to top $50.
Despite the push into ads, Perplexity has maintained that brand dollars won’t influence its AI-generated answers. The company has said it sees advertising as a scalable revenue stream, citing the limitations of a subscription-only model.
Meanwhile, the startup is looking to raise between $500 million and $1 billion in funding, which could value the company at $18 billion, per CNBC.
