So what’s next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person’s talent agency like Underscore Talent.

Underscore Talent, a talent management company that helps creators build long-lasting careers, was founded in 2021 by entertainment industry pioneers Michael Green, Reza Izad and Dan Weinstein—former founders of Studio71 and The Collective (CDS). Their clients receive a personalized management experience across various areas like endorsements, brand partnerships, ecommerce and live events.

In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Izad, co-founder and partner of Underscore Talent. Izad breaks down how they scout talent, scale creators’ careers and offer advice for brands finding the right talent to work with.

Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.