Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year’s Super Bowl ad campaigns.

Now in its 35th year, USA Today Ad Meter results will be reported by Adweek within hours of the ads having run to discover which big-budget brand campaign proved the most popular with viewers.

Each year during the Big Game, a survey of more than 100,000 people rate their favorite commercials that appear during the ad breaks allowing the USA Today Ad Meter to rank the top and bottom-performing adverts.