Volkswagen Invites Benched U.S. Soccer Fans to ‘Jump on the Wagen’ for a New World Cup Team

  Rassegna Stampa, Social
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For the first time in more than three decades, the United States team is not playing in the FIFA World Cup. So what are fans to do-become a dreaded bandwagon fan? Exactly, says Volkswagen. Working in collaboration with creative agency Deutsch, Volkswagen released its “Jump on the Wagen” campaign. The multi-media campaign features fans from… https://www.adweek.com/creativity/volkswagen-invites-benched-u-s-soccer-fans-to-jump-on-the-wagen-for-a-new-world-cup-team/