Mark: You famously refuse to put full-length video versions of This is Taste online. Why? 

Matt: Don’t get me wrong: We do clip out vertical videos for Reels and YouTube Shorts. But I think people do not watch full-video podcasts, and I don’t want our guests to feel like they’ll be on camera for 40 minutes. A lot of our guests are relieved when they find that out. It also comes down to editing: You either edit for video or for audio, and we’ve had a loyal base of listeners for years that we don’t want to alienate.