“Walmart’s idea of segueing the campaign of ‘Who Knew?’ into ‘WhoKnewVille’ really blew my mind. So, we did it. I’m excited to bring together Walmart’s Black Friday Deals and Dr. Seuss’ the Grinch for the holidays. Is there a better combination? I don’t think so. I hope you like it.”

A series of shorter cut-downs will follow the initial campaign launch, with a 15-second teaser already live.