While the U.S. market isn’t seeing the same regulatory pressures as the EU, Australia, or Singapore, emissions measurement data is necessary for global brands.

“What we’ll see next year is more companies, more brands leaning in,” predicted Shih. “You might not see it at scale in the U.S., but […] we’re seeing it now, starting to get those requests like, ‘How can we measure this? How can we make an impact here?’”