With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.
Join Vishal Maru, VP of solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively.
Register today for “How Google Paid Search Automation Has Changed the Game for Marketers!” presented by iQuanti.
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About The Author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
https://searchengineland.com/webinar-how-google-paid-search-automation-has-changed-the-game-for-marketers-387536