Who’s the biggest name at VidCon?

Last year, TikTok was the event’s main sponsor, highlighting a major shift in the creator video space. This year… YouTube is back. (And surely, it’ll want to remind creators to use YouTube Shorts.)

Of course, buying a sponsorship ≠ maintaining cultural dominance. Shorts has its work cut out. But showing up to VidCon still means something — it tells creators that YouTube cares.

https://www.theverge.com/2023/1/18/23560290/january-18-2023-tech-news-liveblog