NBC’s Today remained America’s most-watched morning show in total viewers and the Adults 25-54 demo for the second week in a row.

However, Today’s win comes with a significant caveat, as distribution of ABC News’ Good Morning America has been caught up in the ongoing carriage dispute between its parent company, Disney, and the pay-TV service YouTube TV.

This has resulted in GMA being retitled for the week of November 3, as its availability has been limited due to the loss of 10 million pay-TV homes from YouTube TV.

When including the retitled broadcasts during the just-concluded week, GMA was the only morning show to see decreases, while CBS Mornings was the only one of the three to record week-to-week gains in both measured categories.

Note: The weekly average of Good Morning America is based on the retitled broadcasts that aired from Monday (11/03/2025) through Friday (11/07/25).

According to national live+same-day big data plus program ratings from Nielsen, GMA averaged 2.720 million total viewers and 435,000 viewers in the A25-54 demo for the week of November 3. Compared to the previous week, ABC News’ morning show was down by -2% in total viewers and -8% in the demo. Looking at its performance to the same week in 2024 (Nov. 4), GMA was down by -3% in total viewers and -14% in the demo. 

Today was at the top with total viewers and the demo, with 2.813 million and 640,000 viewers, respectively, for the just-concluded week. The broadcast was flat in total viewers and grew by +5% in the demo compared to the previous week. Looking at how it performed during the same week in 2024, which was election week, Today was down by -4% in total viewers and -17% in the demo.

CBS Mornings had 1.936 million total viewers and 335,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show was up by +2% in total viewers and +15% in the A25-54 demo—the only morning show to see growth in both measured categories. During the same period in 2024, CBS Mornings experienced a -12% decline in total viewers and a -30% decline in the demo.