ABC News’ Good Morning America has regained the top spot in total viewers for the week of October 6. GMA ended NBC News’ Today’s two-week reign in the pole position during this relatively new broadcast season.

Meanwhile, GMA continues to heat up in the advertiser-coveted Adults 25-54 demo as it tightens the gap with Today. A difference of 67,000 demo viewers kept Today in the lead position. This was a smaller number compared to the previous week, which was at 76,000 demo viewers.

Unfortunately for Today, it was the only morning show to register declines in either of the measured categories during the just concluded week.

According to national live+same-day big data plus program ratings from Nielsen, GMA averaged 2.781 million total viewers and 497,000 viewers in the A25-54 demo for the week of October 6. Compared to the previous week, ABC News’ morning show increased in total viewers by +4% and +6% in the demo. Looking at its performance to the same week in 2024 (October 7), GMA was down by -1% in total viewers and flat in the demo. 

Today was No. 1 in the demo with 564,000 viewers, and it was in second place in total viewers with 2.635 million viewers for the just-concluded week. The broadcast fell by -2% in total viewers but grew by +3% in the demo compared to the previous week. Looking at how it performed during the same week in 2024, Today was flat in total viewers but down by -22% in the demo.

Finally, CBS Mornings had 1.881 million total viewers and 299,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show was flat in total viewers but up by +6% in the A25-54 demo. During the same period in 2024, CBS Mornings experienced a -4% decline in total viewers and a -20% decline in the demo.

Source: Nielsen, NTI Total Viewers, Adults 25-54, and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 10/6/25), Previous Week (w/o 9/29/25) and Year-Ago Week (w/o 10/7/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22 – 10/12/25) and 2024-2025 Season (9/23 – 10/13/24).